The 2025 holiday landscape shows significant shifts in consumer behavior, with holiday sales expected to surpass $1 trillion for the first time1.
We have conducted a thorough analysis on 3 of the most widely-used keywords for businesses that want to capitalise on the shopping spree from exciting consumers this year.
Below is an analysis on three keyword variations perform in this evolved market, who the winner is and why:
1. Christmas Deal 2025
2. Christmas Discount 2025
3. Best Deal 2025
Keyword Performance Matrix
1. “Christmas Deal 2025” – The Seasonal Authority Builder
Search Intent: Seasonal discovery + year-specific targeting Competition Level: Moderate-High (seasonal spike)
User Psychology: Quality-focused, research-driven shoppers
2025-Specific Consumer Behavior:
- Shoppers are more cautious and demanding, prioritizing quality over quantity2
- Holiday shopping now spans a 6-month cycle (July-January)3
- Focus shifted toward fewer, higher-quality gifts due to sustainability concerns4
Strategic Advantages:
- Freshness factor: Including “2025” signals current, relevant content
- Lower competition: Year-specific terms reduce broad competition
- AI-friendly: Search engines favor timestamped content for recency
2. “Christmas Discount 2025” – The Conversion Accelerator
Search Intent: Immediate savings + time-sensitive action Competition Level: Lower (more specific targeting) User Psychology: Price-conscious, budget-stretching behaviors
2025 Market Reality:
- Searches for “discount” and “coupon code” increased 11% year-over-year5
- Budget-conscious behavior dominates, with shoppers prioritizing value6
- Buy now, pay later usage remains stable as consumers manage cash flow7
Strategic Advantages:
- Higher urgency: “Discount 2025” implies limited-time opportunity
- Lower competition: More specific than generic “Christmas discount”
- Budget alignment: Matches current value-seeking consumer mindset
3. “Best Deal 2025” – The Year-Round Opportunity
Search Intent: Quality comparison + value optimization Competition Level: High (broad appeal) User Psychology: Deal-hunting across all categories and seasons
Non-Seasonal Advantages:
- Evergreen potential: Usable beyond Christmas season
- Broader reach: Captures non-holiday deal seekers
- Premium positioning: “Best” implies quality curation
2025 Market Context:
- AI-powered personalization driving deal discovery8
- Earlier deal-hunting behavior (starting in August)9
- Cross-category expansion into B2B and tech sectors
Strategic Limitations:
- Higher competition: Competes with all deal-focused content
- Less urgency: Missing seasonal time-pressure
- Diluted intent: Not specifically holiday-focused
Comparative Performance Analysis
| Metric | Christmas Deal 2025 | Christmas Discount 2025 | Best Deal 2025 |
|---|---|---|---|
| Search Volume | Moderate (seasonal peak) | Lower (specific intent) | Higher (year-round) |
| Competition Difficulty | Medium | Low | High |
| Conversion Intent | Medium-High (research) | Highest (immediate) | Medium (comparison) |
| Seasonal Relevance | Perfect (Dec spike) | Perfect (Dec spike) | Weak (distributed) |
| Content Longevity | 3-4 months | 2-3 months | 12 months |
| AI Citation Potential | High (timely + specific) | Medium (action-focused) | Medium (broad) |
| WorkfxAI Brand Fit | Excellent (authority) | Good (conversion) | Fair (generic) |
| Content Series Potential | Excellent | Good | Excellent |
2025 Consumer Psychology Insights
The “Cautious Optimist” Shopper Profile
Current data reveals shoppers are cautious but still engaged10, creating unique keyword implications:
For “Christmas Deal 2025”:
- Resonates with research-heavy behavior before purchasing
- Appeals to quality-focused decision making
- Matches longer consideration periods
For “Christmas Discount 2025”:
- Triggers budget-conscious shopping instincts
- Appeals to value-maximizing behaviors
- Leverages financial pragmatism trend
For “Best Deal 2025”:
- Captures year-round deal hunting
- Appeals to comparison shopping habits
- Matches early planning behaviors (August shopping starts)
With the above information, we have come to the conclusion that for the next 4 weeks, “Christmas Deal 2025” is the winner for most use cases.
Explore more seasonal keywords and strategies at 👇
WorkfxAI’s SEO & GEO Keywords-Topics Strategist Agent
The WorkfxAI team wishes everyone a joyful and abundant Christmas holiday 🎄
1: National Retail Federation, “NRF Expects Holiday Sales to Surpass $1 Trillion for the First Time in 2025,” 2025. https://nrf.com/media-center/press-releases/nrf-expects-holiday-sales-to-surpass-1-trillion-for-the-first-time-in-2025
2: CNBC, “Christmas shoppers focus on quality rather than deals,” December 19, 2025. https://www.cnbc.com/2025/12/19/christmas-shoppers-focus-on-quality-rather-than-deals.html
3: Avison Young, “Holiday Retail Trends 2025,” 2025. https://www.avisonyoung.us/2025-holiday-retail-trends-report
4: Mintel, “Holiday Retail Trends 2025: Unwrapping Global Shopping Trends,” 2025. https://www.mintel.com/insights/retail/holiday-retail-trends-2025-unwrapping-global-shopping-trends/
5: Paris PI, “Small business holiday trends to watch in 2025,” 2025. https://www.parispi.net/premium/stacker/stories/small-business-holiday-trends-to-watch-in-2025,289273
6: McKinsey, “Holiday shopping 2025: US consumers hunt for early deals,” 2025. https://www.mckinsey.com/industries/retail/our-insights/holiday-shopping-trends
7: McKinsey, “Holiday shopping 2025: US consumers hunt for early deals,” 2025. https://www.mckinsey.com/industries/retail/our-insights/holiday-shopping-trends
8: Rakos Media Group, “The Best Promotions For The 2025 Holiday Season,” 2025. https://rakosmediagroup.com/the-best-promotions-for-the-2025-holiday-season/
9: Rakos Media Group, “The Best Promotions For The 2025 Holiday Season,” 2025. https://rakosmediagroup.com/the-best-promotions-for-the-2025-holiday-season/
10: Experian, “2025 Holiday shopping trends: It’s complicated,” 2025. https://www.experian.com/blogs/marketing-forward/2025-holiday-shopping-trends/page/14/
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